Social Media

Organic Reach & Paid Ads

Why you should integrate Social Media Marketing

When it comes to holistic Marketing, Social Media is extremely powerful. Not only because it influences how consumers view your brand but also due to its vast amount of possibilies. Social media is where your customers come in their free time, when they relax and when they consume and egage with content. Our clients have seen their best results when combining organic campaigns with paid ones. This has allowed them to expand their reach, get virtually free publicity and generate tons of leads.

Benefits of Social Media

Build and shape a Brand - Awareness and Loyalty

Among all the marketing channels, social media is the most effective when it comes to building your brand. Creating content and interacting with your target group builds trust and creates familiarity which leads to more brand recognition and loyalty.

Organic Reach and Direct Communication

Once you have established an audience, social media will give you a platform to reach and communicate directly with thousands or even millions of people - for free. Along with SEO, social media is the best way to generate organic leads and customers.

Effectiveness

Social media marketing is extremely effective for gaining visibility and awareness, shaping your brand, and generating leads and customers. The reason lies in the way users consume social media content. Consumers use social media when they are free and have a surplus of time and attention. When consumers scroll through their feeds, they have an open mind and are just waiting for something new and interesting to catch their attention. This allows you to reach them at a great time and convey your message effectively.

Better rankings and Visibility on Google

One of the great synergistic benefits of social media marketing is they way it improves your SEO and Google Ads campaigns. Social media will drive traffic straight to your website and increase the number of Google Searches for your brand. Google then rewards your popularity by ranking you higher on the search results page.

Which Channels should you chose?

When getting started on social media, it can difficult to decide which apps, platforms, and networks to be active in. There are hundreds to chose from and often just going with the most common ones is not the right desicion. Investing into the wrong channel will waste your time, and money. This guide will help you identify the right channels for you. If you have any questions, feel free to reach out!